Originally Posted by Mal
Yes, really. It's called Self-Awareness Theory and states "when we focus our attention on ourselves, we evaluate and compare our current behavior to our internal standards and values. We become self-conscious as objective evaluators of ourselves."
Knowing (or thinking) you're being recorded makes you aware of yourself in this way.
Yeah I know, I studied self-awareness. But it doesn't change the fact that the camera plays a part in acting as a deterrent for people who want to steal but evaluate the risks as being too high in order to do so and not just as some sort of stimuli for them to evaluate their moral code. Not everyone who wants to steal does so, simply because at times if they're smart enough to evaluate the risks properly... it's not worth it. Granted you get the few who are stupid enough to not understand the risks and go for it anyway. A cost-benefit analysis of sorts.