Originally Posted by Trey
WoW went F2P up to level twenty. Also GW2 is B2P. The subscription model isn't really used much; only top tier MMOs have it nowadays. It'll be interesting to see what direction the industry goes from here.
WoW has peaked. It's begun it's inevitable decline in both commercial and critical popularity, Activision are trying to get new players any way they can.
GW is a special case, that franchise took a gamble, made a good game, and it somehow paid off.