Great when Ichigo got his powers and destroyed the hollow which came to attack his family.
Awesome when he arrived to save Rukia and took on everyone and fought Byakuya.
Really mind blowing when he actually defeated Grimmjow and went forward to his fight to Ulquiorra but.....
Now, it seriously looks even more ridiculous the more Kubo shows Ichigo in a what can I say........dramatic way or so.
Around 4 to 5 pages wasted to show one guy.