Sentai Filmworks has added a new license announcement this week by bringing to light their acquisition of Hatsukoi Limited, a twelve episode series from JC Staff that ran back in 2009. It's based on the manga by Mizuki Kawashita (Ichigo 100%) and is directed by Yoshiki Yamakaw of Baby, Please Kill Me! fame. Character designs are by Tomoyuki Shitaya (Kimikiss: Pure Rouge, Mayo Chiki!) and the music is handled by Nijine (Mashiroiro Symphony, IDOLM@STER Xenoglossia). The series will be getting a digital release through various platforms and a subtitled-only DVD release later in 2012.
Plot Concept: Romance is a funny thing: you hear about it, read about and dream about it, but it always seems to elude you. Until it actually happens, in a way you never imagined it, and knocks you off your feet! At least, that’s how it feels to young Ayumi and her friends, as one by one, they discover that love is infectious and you can catch it from anyone! Now Ayumi’s torn between two brothers; Koyoi has an altogether different kind of brother issue; and budding theatrical impresario Sumire seems ready to do anything to land her leading man. Then there’s tom-boy Rika, aspiring artist Nao, Kei, who’s very ‘mature’ for her age and older girl Misaki who really is more mature. Oh, and the guys? They’re just as clueless and entangled in the complex web of relationships that’s called growing up! That most infections of all ailments, the ‘love bug,’ is about to bowl over the student body of an entire school in HATUSUKOI LIMITED!