FANS IN FOCUS

Fandom’s third annual study of fan behavior and motivation digs deep into a year of more mindful entertainment and gaming choices. 

RESERVE YOUR SPOT AT THE LIVE EVENT!

LEARN MORE ABOUT HOW FANS SPENT THEIR LAST YEAR...

1-in-2 fans experimented with new entertainment and games as they developed a stronger interest within the category over the course of the year
25% Increase YoY in fans engaging with entertainment and games in order to become a subject matter expert
75% of fans look for ways to celebrate or invest in their fandoms beyond the screen

The 2021 State of Fandom report will examine how the motivations and perceptions of entertainment and gaming fans have shifted over the past few years.

This year we’ll examine what we all focused on watching and playing this year and why, how we’re spending our valuable time and money and what we’re sacrificing to fit entertainment into our “new normal.” 

STATE OF
FANDOM LIVE

Weds, December 8, 2021
1:00 pm - 2:00 pm EST

You won’t want to miss this year’s State of Fandom broadcast.

Way more than a webinar, this event blends consumer insights and entertainment into a focused, jam-packed session that will leave you on the cutting edge of trends in entertainment.
You won’t want to miss this jam-packed event filled with exclusive prizes, surprise celebrity guests and more!

HOSTED BY
FELICIA DAY

INTERVIEW WITH RACHEL BLOOM

INTERVIEW WITH
KEVIN SMITH

EXCLUSIVE
PRIZES

... AND MORE SURPRISES!