To celebrate the start of the 2019-20 NBA season, the NBA and Fandom teamed up at New York Comic Con to create the “NBA Tip-Off Challenge”. The activation featured a bespoke interactive video booth experience, a vertical leap contest for the chance to win original art illustrations designed by top comic artist Tula Lotay, influencer appearances and a digital sweepstakes to win limited edition NBA artwork.
Meredith Paul is a staff writer at Fandom and an actor for whoever will cast her. Her work has has been featured on Bustle, The History Channel, Food Network, InStyle Magazine and others. Seeker on the Gryffindor Quidditch team/defeated Voldemort. Check out her website at meredithpaul.com