Senior Director of Analytics

Marketing, New York, NY

About your role:

The Sr. Director will oversee all analytics functions across Fandom including product, content, BD and marketing analytics. This is a critical role to move our analytics infrastructure, capabilities, and insights forward. The Sr. Director will work with departments across the company to drive a data driven culture.

You will…

  • Spearhead cross-company goal setting, develop traffic estimates and forecasts and develop BI tools for consistent performance monitoring across teams
  • Audit current analytics implementation against business needs and re-architect as necessary
  • Enforce strong data governance practices across the company, ensuring there is a single source of truth and consistent reporting across the organization
  • Partner with product team to develop a robust A/B testing program and to help prioritize roadmaps based on best ROI
  • Provide ongoing recommendations to community, content and video teams to ensure teams strategies are aligned with consumer needs and behaviors
  • Lead marketing analytics team, assessing consumer journey and path to purchase across the funnel, model LTV and report on CAC and ROAS
  • Partner with Corporate Development and Business Development teams to model out partnership opportunities and impact
  • Manage a team of 5 analysts

You have... 

  • 10+ years digital analytics experience working with editorial/content, marketing, and product/technical teams
  • 5+ years of experience in managing a team
  • Expert level experience with major web analytics tools (GA in particular) and proficiency with SQL, Python and data visualization tools like Tableau/Looker
  • Highly motivated, proactive and able to creatively solve diverse problems
  • Strong results-oriented team player with a passion for driving cross functional collaboration
  • Ability to clearly articulate and present initiatives to creative and technical teams alike

Benefits & Perks

  • Stock options
  • Periodic Team Lunches and Happy Hour
  • Full pantry complete with coffee, a variety of drinks, cookies and healthy food options
  • Employee Interest and Hobby Groups supported by the company
  • Flexible working hours
  • International work environment with start-up culture

About FANDOM

FANDOM is a global entertainment media brand powered by fan passion. The fan-trusted source in entertainment, FANDOM provides a home to explore, contribute to, and celebrate the world of pop culture. Whether looking for in-depth information on favorite fandoms or what’s buzzing in entertainment, FANDOM has your pop culture curiosities covered through fan-expert knowledge and carefully curated and fun, original multi-platform content.

FANDOM has a global audience of almost 200 million monthly uniques and encompasses over 400,000 fan communities. We currently feature more than 55 million pages of content, inclusive of video.

 

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