On September 18th, we unveiled the findings from our 6th annual Inside Fandom report, focusing on "The Power of Me Time." Free time is a vital part of personal identity, offering moments for consumers to explore their passions and engage in entertainment, gaming and beyond. These activities hold deep emotional connections, influencing how people see themselves and interact with others.

Consumers are especially open to brands that resonate with their interests and values, making this a key opportunity for authentic engagement. Watch the Inside Fandom Broadcast to discover the essential elements to effectively reach fans and gain insights into this passion area shaping culture. 

Deborah Ann Woll

Star of Daredevil: Born Again, True Blood, and The Punisher

ALI SARANITI

Director, Sales Research & Insights, Fandom

JEREMY STEINBERG

Chief Revenue Officer,
Fandom

Plus hear directly from the Voices of the Fans!

Fans vs. Brands: How to Level Up Engagement During Fans 'Me-Time'

  • Top activities people prioritize for “me-time”
  • How entertainment and gaming emotionally resonates with fans
  • How fans engage with franchises beyond watching or playing
  • Unique ways for brands to connect with entertainment and gaming audiences
  • How reaching fan’s during their me-time can drive full-funnel impact

INSIDE FANDOM 2024