Fandom's fifth annual Inside Fandom Study focuses on “The Franchise Factor.”
As sequels, reboots, remakes, and spin-offs continue to dominate the box office and game charts, Fandom unveils the key elements that get fans to engage deeply with these franchises and help brands apply those lessons to their upcoming campaigns.

Watch the Inside Fandom Broadcast on demand to learn powerful consumer insights and trends from Fandom's latest Inside Fandom Study, with our signature blend of entertainment and education.

WATCH INSIDE FANDOM ON DEMAND!
Rachel Lindsay

The Bachelorette, Author, Attorney, Podcaster, Television Host

ALI SARANITI

Director, Sales Research & Insights, Fandom

JEREMY STEINBERG

Chief Revenue Officer,
Fandom

RICK DRESSLER

Global Media Manager, Action/Adventure
Electronic Arts

TAK INOUE

Director, Head of Brand Marketing
Capcom

SAMANTHA LIM

SVP, Gaming Strategy and Innovation
Publicis

While Sequels, Prequels, Reboots and Spin-offs make up more of our entertainment diet than ever, not all franchises are created equally.

Fandom’s new Franchise Factor report identifies the 5 criteria that drive fan support, delivering a definitive ranking of today’s most engaged audiences.

  • Which franchises are doing the best job of engaging their audiences.
  • What are the five factors that keep fans invested and eager for more.
  • What can we learn from some of this year’s most engaging releases?
  • How does expansion strategy impact success? Do fans want more of the same, or fresh takes on old material?
  • The role of marketing & promotion in driving the success of a release – and how other brands can capitalize on the lessons learned.

INSIDE FANDOM 2023

WATCH INSIDE FANDOM ON DEMAND!