NBA SEASON TIP-OFF CHALLENGE
To celebrate the start of the 2019-20 NBA season, the NBA and Fandom teamed up at New York Comic Con to create the “NBA Tip-Off Challenge”. The activation featured a bespoke interactive video booth experience, a vertical leap contest for the chance to win original art illustrations designed by top comic artist Tula Lotay, influencer appearances and a digital sweepstakes to win limited edition NBA artwork.