We’re Living in the
Age of Fandomonium!
Today’s fans want to stay in-the-know and in the conversations about their favorite shows, movies, games. For marketers, understanding the inner workings of fans and fandom has never been more vital to brand success.
At this inaugural summit, marketing leaders and fan strategists will explore the unique power of fan engagement and how brands can play an authentic part in the fandomonium.
Speakers
Agenda
2019: The State of Fandom
Welcome & Insights from the The State Of Fandom Report
In today’s increasingly competitive media environment, what does it mean to be a fan? And how can marketers and media brands move fans from casual, passive engagement to enthusiastic evangelism? Fandom CEO Perkins Miller will also be unveiling our inaugural report “The State of Fandom”, including the size of the market for movie, gaming and TV fans, new areas of interest (anime!), and the motivators that make these fandoms unique.
Perkins Miller
CEO, Fandom
The Walking Dead Lives!
Fireside Chat
The average lifecycle for a long-term devoted fan is nine years. What’s the secret to creating content that spurs fan engagement for decades or more? And what role do fans play in the creative process? We’ll sit down with The Walking Dead producer, and Skybound cofounder and president David Alpert for the inside story.
David Alpert
Cofounder & President, Skybound
Interviewed by:
Perkins Miller
CEO, Fandom
Driving FanEquity
The Business Value of Fan Passion
Word of mouth is one thing, but stating publicly “I’m a fan” is the ultimate goal for any brand. We’ll have the leading marketing minds from two fan-favorite brands with proven staying power — Hasbro and Cirque du Soleil — on stage with us to share their strategies for driving FanEquity. They’ll discuss which marketing tactics work best at each stage of fandom, and how to cultivate fandom for new properties and heritage brands alike.
Kristina Heney
CMO
Cirque Du Soleil
Tyla Bucher
Vice President, Global Brand Strategy & Ecommerce Marketing
Hasbro, Inc
Interviewed by:
Perkins Miller
CEO, Fandom
Fans IRL
Today’s Fan and the Evolution of Comic Con
Nerds and geeks are now dominating pop culture. A driving force that continues to feed the fan frenzy is the ultimate in real life destination for fans of all genres and ages: Comic Con. Days away from NYCC, we hear from Lance Fensterman, CEO of ReedPop, the company behind New York Comic Con and other leading brands such as Star Wars Celebration, Penny Arcade Expo and more. We’ll get an exclusive insider’s view on their fan-first philosophy, how that propelled their success since the launch of Comic Con in 2006, and what’s ahead for fans, this week and beyond.
Lance Fensterman
CEO, ReedPop
Why Attend?
At this morning summit, you’ll hear from media and marketing leaders, as well as fan strategists, as we answer questions such as:
• How do you grow a fan tribe, attracting new fans without alienating the early fans?
• What does storytelling in the world of fan-vertising look like and how does it integrate best with mainstream strategies?
• What metrics provide the most predictive insight into the impact of fan-anchored advertising?
• What are the stages of fandom and how can creators and brands in any vertical move fans from passive viewers to passionate evangelists?
We’ll also be unveiling our inaugural The State of Fandom report, with proprietary research into the stages and drivers of fandom — key insights for every marketing and media leader.
Didn’t receive an invitation but eager to join us? Request an invitation at summit@fandom.com
