COLOR

BRAND COLORS

The brand colors are used to communicate Fandom's personality and increase brand recognition. Utilize these when including color on branded content for a consistent Fandom experience. For the wider set of UI design system colors, contact Fandom’s Product Design Team.

Lead Colors

The core colors for company and brand. When in doubt, use these.
Fandom Red
Hex: #FA005A
RGB: 250, 0, 90
CMYK: 0, 99, 47, 0
PMS: 2040 C
Fandom Yellow
Hex: #FFC500
RGB: 255, 197, 0
CMYK: 0, 22, 99, 0
PMS: 7406 C
Fandom Purple
Hex: #520044
RGB: 82, 0 68
CMYK: 63, 100, 40, 43
PMS: 261 C

Secondary Colors

Common colors frequently grouped with the lead colors. These can be used with confidence in almost all situations that call for more color.
Cream
Hex: #F9EDD8
RGB: 249, 237, 216
CMYK: 0, 5, 16, 0
PMS: 9202 C
Crimson
Hex: #9B004E
RGB: 155, 0, 78
CMYK: 29, 100, 50, 14
PMS: 227 C
Light Blue
Hex: #86D7DC
RGB: 134, 215, 220
CMYK: 44, 0, 16, 0
PMS: 2198 C
Light Gray
Hex: #838D86
RGB: 131, 141, 134
CMYK: 54, 34, 44, 4
PMS: 430 C
Purple Black
Hex: #280033
RGB: 40, 0, 51
CMYK: 55, 75, 0, 80
PMS: 275 C
Cornflower
Hex: #6A68CE
RGB: 106, 104, 206
CMYK: 67, 65, 0, 0
PMS: 2725 C
Brown
Hex: #C16900
RGB: 193, 105, 0
CMYK: 19, 65, 100, 6
PMS: 159 C
Dark Gray
Hex: #3A434B
RGB: 58, 67, 75
CMYK: 74, 61, 54, 40
PMS: 432 C