Takis and Fandom partnered to create a multi-channel/platform activation at the big game in Miami, Florida! We teamed up with the premier sports agency, Athletes First to bring their roster of NFL talent to a branded bus transformed into a “Muthead Training Lounge Presented by Takis”. As players stopped in to the Training Lounge throughout the weekend, they were able to relax, enjoy Takis, and play Madden in between appearances, parties, events, and more. In addition to the players lounge, Fandom and Takis produced an integrated Friday Night Football stream experience, “Face The Intensity” challenge, where players competed and promoted the event and brand on social.
Meredith Paul is a staff writer at Fandom and an actor for whoever will cast her. Her work has has been featured on Bustle, The History Channel, Food Network, InStyle Magazine and others. Seeker on the Gryffindor Quidditch team/defeated Voldemort. Check out her website at meredithpaul.com